EDWARD FIELDS CARPET MAKERS

Renowned custom carpet maker Edward Fields (1913-1979) liked to declare that there was “no limit to carpet design.” Fortunately, luxury carpets and rugs like those Edward Fields Carpet Makers created for Hollywood stars such as Princess Grace of Monaco and Mary Tyler Moore as well as U.S. Presidents Eisenhower, Kennedy, Nixon and Johnson will continue to dazzle architects, designers and their clients.

The company’s new, one-floor, 5,000-square-foot Manhattan office, design studio and showroom, designed by BR Design, helps ensure this. The facility’s opening comes at an important moment for the company, A new branding campaign celebrates the steady commitment to Field’s credo of every product being bespoke, tailored to the exact aesthetic vision and practical requirement of the customer. BR Design’s solution is characterized by a neutral color scheme, wood millwork, concrete floors, and classic Mid-Century modern furnishings. This serves to showcase the carpets and rugs in all their splendor. The new setting prompted a company official to declare, “Due to the new branding and identity of the showroom, sales have increased dramatically.”